Chocolatiers = Re-melters?
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Opinion
Mindy:I would also be interested in knowing who this is, and I don't think there is any need to keep it private. It's not a question of their being "better" than you in some way because they are making the chocolate they use and you're choosing to focus on a different area of the business. It's whether or not they're being truthful in how they are representing their business.I do have to agree with Devil that the term "re-melter" is not derogatory, it's merely descriptive; while being not totally accurate. The French term for this is "fondeur" or simply "melter" not re-melter. The issue you are probably having is that this company is implying that
they are necessarily better than you are because you are "
only" a fondeur.You can point out that virtually all of the best chocolatiers (and you can name some) in the world are "only" fondeurs. Their interest and their passion lay with making confections, not in making chocolate. And that's not bad or wrong. If I were a painter and did not make my own paints does that mean that a painter who does is a better painter than I? No. As a photographer, I use film and paper that are made by companies who specialize in making film and paper. Does that mean that someone who makes their own is a better photographer than I? No. Same with chocolate.One advantage that you enjoy as a fondeur is a nearly limitless palette of options when choosing the chocolate you want to use. You're not limited to the origins and percentages you make, there are hundreds you can choose from. So in that sense, NOT being a chocolate maker can be thought of as a definite advantage -- because if you don't like a particular chocolate (for whatever reason) you don't have to use it. Besides, if the only chocolatier in the world that is using (chocolate company's name here)'s chocolate is (the aforementioned chocolate company) and the chocolate is so great, how come more chocolatiers aren't using it?So. Embrace your inner fondeur now that you have some information that affirms your decision to focus on the craft of being a chocolatier - which is difficult enough all by itself. There's no reason to take umbrage with what others might say (after all, it's
their insecurity that's driving them to say it) and stay above the fray. But ... if someone asks the question, well now you have some answers for them and off come the kid gloves.